This Is Your Sign to Monetize What You Know: IMG Roadmap with Dr. Nina Lum
When Sharing Your Story Becomes a Whole Movement
Dr. Nina Lum began writing as a way to process the intense, isolating experience of being an international medical graduate (IMG) in the United States. The culture shock, the grind, the loneliness, the pressure to prove herselfβit all poured out onto a little blog called The IMG Roadmap. No funnel. No email list. No plan to monetize. Just her voice, her truth, and a desire to help someone else avoid the struggle she went through.
But that blog didnβt stay small for very long.
In this weekβs episode of The Docs Get Money Podcast, I sat down with Nina to talk about how The IMG Roadmap went from a side project to a multiple six-figure business that helps IMGs all over the world match into residency in the United States.
She breaks down exactly how she shifted from giving everything away for free to finally owning her valueβand charging accordingly. What started as free content for future IMGs evolved into a powerful coaching platform that has helped thousands of doctors navigate the Match with clarity, strategy, and confidence.
Ninaβs journey is proof that your knowledge is valuable.
The Business Didnβt Start with a ProductβIt Started with Purpose
Dr. Nina didnβt set out to be an entrepreneur. She was the chief resident in her family medicine program and sharing her advice and experience as an IMG. But when people started to ask for more guidance, more support, more structureβshe realized she needed to help people in a more streamlined way.
Thatβs when she created IMG Roadmap, and her first group coaching offer. Nina had to unlearn the guilt around pricing. She had to lean into the discomfort of being paid for what came naturally to her. And she had to trust that honoring her worth didnβt make her less generousβit made her more effective.
Thereβs Room for You, Too
Whether youβre an IMG, a coach, a creative, or a doctor whoβs tired of giving everything away for freeβthis episode is your permission slip.
You donβt need another degree.
You donβt need to perfect it first.
You just need to start honoring what you already knowβand believing that people will pay for it when you own it fully.
Dr. Ninaβs story will remind you that there is room for your journey, your voice, and your offers in this space. You just have to stop waiting and start moving.
This Episode Is for You If...
Youβve been doing βfreeβ for too long.
You know youβre the go-to person in your spaceβbut youβre still undercharging or not charging at all.
You want to learn how to lead with both purpose and profitβwithout losing your integrity.
In this episode, we talk about:
β¨ How The IMG Roadmap went from blog to six-figure business
β¨ The mindset shift from βhelperβ to βpaid expertβ
β¨ Pricing with purpose and creating from alignment
β¨ Balancing medicine, motherhood, and entrepreneurship
β¨ Why your lived experience is your intellectual property
π§ Listen to This Is Your Sign to Monetize What You Know: IMG Roadmap with Dr. Nina Lum
π² Available now on all podcast platforms