What to DIY and What to Ditch as a Doctor CEO
Last week, I had a call with a doctor CEO who’s making the leap from clinical practice to entrepreneurship.
She asked me a question that I know is on the minds of so many of you:
“How do I decide what to DIY versus what to outsource as I build my business?”
This is a critical decision that can either propel you towards profit or waste your time and money.
If you’re serious about growing a coaching, consulting or rental business without sacrificing your sanity, then you need to master the art of focusing on what truly matters—and let go of the rest.
Let’s break down the four steps that will help you make these decisions with confidence.
Find Your Strengths 🌟
Listen, you didn’t become a doctor by accident. You’ve got a powerhouse of skills and expertise that make you uniquely valuable. So, let’s play to those strengths, shall we? Start by asking yourself: What am I freaking amazing at? What are the things only I can do? Whether it’s your clinical knowledge, your ability to connect deeply with people, or your knack for solving complex problems—these are your superpowers. Own them. These are the areas where your time and energy should go because they’re the foundation of your next big money-making venture.
Focus on the MONEY 💰
Newsflash: Not all tasks are created equal. MOST tasks that people say you need to have a business are fancy busywork that keeps you stuck in the weeds, while others are straight-up revenue generators. Here’s what you need to do—laser in on the activities that bring in the cash. Whether it’s closing deals, landing clients, or launching that next big offer, focus on the actions that directly drive your income. If it’s not making you money, it’s time to question if it’s worth your precious time.
Delegate Like a Boss 📝
Here’s the truth: You can’t do it all. And guess what? You don’t have to. Delegation is your new best friend. All those tasks that don’t need your personal touch? Hand them off, babe. Whether it’s admin work, social media management, or anything that eats up your time without boosting your bottom line, find someone else to do it. There’s no need to be a martyr when you can be a CEO. Your job is to stay in your zone of genius and let others handle the rest.
Automate Everything 🤖
If there’s a way to automate it, do it. We’re talking about scheduling, invoicing, follow-ups—you name it. The less time you spend on repetitive tasks, the more time you have to focus on scaling your empire. Tech is your friend, so use it to your advantage. Get the systems in place that work while you sleep, so you can wake up to a business that’s running like a well-oiled machine. Automate, rinse, repeat, and watch your business grow.
Identifying your strengths, focusing on what drives revenue, delegating smartly, and automating where you can—these are the steps that will take you from feeling overwhelmed to running a business that’s both profitable and fulfilling.
It’s time to step fully into your role as a doctor CEO and fully support your vision and freedom.
Ready to delegate like a boss?
Schedule a Triage Call with me, and let’s get you started.